Our Story

/liv/ Nature was born out of a lifelong belief that everything we need for health and wellbeing can be found in Nature. Our Mission is to reduce plastic waste and toxins in the environment. We achieve this by providing exceptional personal care products made from the highest quality ingredients, straight from Nature that are completely sustainable and eco-friendly.

- Founder, Annie Green

About Liv Nature

Our Values

Quality

We are dedicated to using only the highest quality ingredients Nature has to offer.

Sustainability

We believe LESS is MORE. Less plastic, Less Toxins, Less trash, Less unnecessary ingredients equals more health for every person, creature and the planet itself.

Community

We support the inclusion of every human coming together for a healthier, cleaner, more sustainable environment. Together, as a community, we can make a difference.

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About Liv Nature

Liv Nature is a U.S.-based eco-friendly hair care brand specializing in plastic-free shampoo bars and conditioner bars made with 100% plant-based ingredients. Our products are free from synthetic perfumes, artificial dyes, and unnecessary chemical additives, making them ideal for people who want clean, low-toxicity hair care that’s gentle on both the body and the planet.

We create solid shampoo and conditioner bars using thoughtfully sourced botanical ingredients chosen for performance, safety, and simplicity. Our formulas are designed to support healthy hair while avoiding common irritants, which makes Liv Nature especially well-suited for those with sensitivities to synthetic fragrances, dyes, and harsh chemical scents.

All Liv Nature bars are naturally scented using plant-derived essential oils or left lightly scented, never masked with artificial fragrance blends. We believe hair care should smell fresh and natural — not overpowering or chemically — and should never compromise your wellbeing.

Each bar is made to replace multiple plastic bottles of liquid shampoo or conditioner, helping reduce waste while supporting a more sustainable daily routine. Our bars are long-lasting, travel-friendly, and perfect for people who value clean beauty, low-waste living, and mindful consumption.

Liv Nature products are trusted by health-conscious, eco-aware customers who shop at farmers markets, food co-ops, and natural retailers — people who read ingredient labels, care about toxicity ratings, and choose products that align with their values.

What we make:

  • Plastic-free shampoo bars made with plant-based ingredients

  • Plastic-free conditioner bars free from synthetic perfumes and dyes

  • Low-waste hair care for sensitive scalps and scent-sensitive users

Our values:

  • 100% plant-based ingredients

  • No synthetic fragrance or artificial dyes

  • Low-toxicity, ingredient-conscious formulations

  • Plastic-free, low-waste packaging

  • Science-informed simplicity and transparency

  • Respect for people, animals, and the planet

Liv Nature exists to make truly clean, sustainable hair care accessible — especially for those who need gentle products that still work beautifully.

Brand name: Liv Nature

  • Industry: Sustainable personal care / hair care
  • Primary products: Shampoo bars and conditioner bars
  • Ingredients: 100% plant-based, no synthetic perfumes or dyes
  • Ideal for: Sensitive scalps, fragrance sensitivities, low-toxicity lifestyles
  • Based in: United States
  • Packaging: Plastic-free, low-waste

  • Values: Clean ingredients, environmental responsibility, gentle formulation